At Round, we believe that the small choices we make every day can lead to a more sustainable, compassionate world. Whether it’s offering plant-based pastries, recycling more than the average café, or partnering with ethical brands, we’re here to do things differently. 🌱

That’s why, once again, we are saying no thanks to Black Friday.

Sure, Black Friday brings tempting deals, but it also fuels overproduction, excessive packaging, chaotic shipping, and a mountain of waste. It promotes buying more, not better. And honestly, that’s not our vibe.

Last year, we flipped the script. Instead of slashing prices, we raised our donut prices by €0.10 and donated €0.20 from every donut sold to Lääkärit Ilman Rajoja (Doctors Without Borders). It was a small act, but it meant a lot to us and to the cause.

This year, we have had to make some tough financial decisions, and unfortunately, we could not run a similar campaign. But our goal is to bring it back next year and hopefully go even bigger. ❤️

So this Black Friday and every Friday like it, we are choosing to step back from the chaos and stay true to our values. No flash sales. No overconsumption. Just mindful choices that are better for our planet, our people, and our future. 💛🌱

Thank you for sticking with us. We will be here with donuts, coffee, and good vibes every day of the year. ✨