We want to be real with you. Not many people know this, but Round actually started out as “No Waste Donuts.” The plan was to open a completely plastic-free café. That idea didn’t last long. We quickly learned that running a food business without plastic just isn’t possible. So we adapted. We still recycle and try to go above and beyond the average restaurant, but yeah, we use plastic.

Why We’re Making Changes

Our dream has always been to grow something sustainable—something bigger than just one vegan café. A place that employs people, serves great food, and gives more people access to sustainable options. We believe that we can do more good by growing, even if that means making some compromises along the way.

Running a restaurant right now is hard. Like, really hard. And after going through bankruptcy and buying our production back, we’re still in a pretty tight spot. Every day, people walk in asking for cow’s milk or a “proper” protein bagel. When we say we don’t have it, they walk out. When that happens 5–10 times a day at every location, that’s around 1,500 lost customers each month—€15,000 gone.

So, we made a tough call. We’re adapting again.

What’s Changing (and What’s Not):

• Donuts? Still 100% vegan. Always.
• Our bagel menu is going from 6 vegan options to 5.
• Oat milk (iKaffe) stays standard. If you want cow’s milk, you’ll have to ask—and pay +€1.
• Vegan options will be cheaper.
• Whenever we can, we’ll stick with vegan products—even when the non-vegan version is cheaper (like our pesto).

Sustainability still sits at the top of our agenda in every manager meeting. We’re not perfect, but we’re trying to do better—just like we always have.

Thanks for sticking with us. If you missed it, this is a follow-up to our last post: Big Changes at ROUND. Go give it a read if you haven’t yet.

See you soon for donuts, bagels, coffee, and good vibes.